My UX/UI Journey: From an Overwhelming Start to Signing a 5-Year Deal
Timeline
Two Years +
Role
UX/UI Designer
Deliverable
Website
Tools
Adobe XD and Figma
When I was assigned as the lead UX/UI Designer on a new project within my first 4 months within the company, I was excited but unaware of the challenges that lay ahead. Small but efficient team, our little table consists of a project manager, a frontend developer, a backend developer, and a QA specialist. To make sure everything was on point, our close communication and collaboration were essential for the project's success, especially since every feature brief's design process often kickstarts the development.
Feature Releases
Ever since my introduction with the project, I have been apart of 11 releases including 12 additional spinoffs. To each of their own, have and played a huge part in building and help reaching closer to the project's success and final product line. Please scroll horizontally to view the releases I have partake in.
Primary Goal
Secondary Goal
Take full ownership of involvement roles in designing a product such as a User Researcher, UX Designer and UI Designer.
Fix and bind the gap between current interface on website vs in-comps design
Incorporate functionalities from web and conceptualize new features into mobile application to enhance user usability and boost productivity.
Enhance my learning experience by engaging in challenging design decisions and coming up with proper solutions.
A Fresh Start of XD File & Prototype Links
Over time as my experience grew as the lead UX/UI Designer, I decided it was worth it to rebuilt the entire project from the ground up, making sure each page worked together cohesively in a simple and easy way for users.
During this, I've also created a complete Design System for our FE developers, creating a full PDF reference file for future Design QA work and FE standard guidelines. I reviewed the app’s UI on mobile and web to map out key details for my final design.
By testing what works best, I prototyped solutions for the main screens before creating the final high-fidelity designs. After many meetings and changes, I’m incredibly proud of the result.
What started as a messy system is now a clear and user-friendly design for both corporate and dealers.
This platform serves two key users: corporate teams and dealerships. Corporate users rely on the Field User to track dealership sales and performance, while dealerships use the Dealer User to log their sales and earn incentives. Together, these systems create a seamless workflow that keeps both sides connected and informed.
Designed for Corporate users, these pages and flows provides real-time insights into dealership sales performance. It helps track progress, measure success, and ensure targets are met efficiently.
Tailored for Dealership users, these flows allows users to log sales, track incentives, and stay informed about their performance. It ensures accurate reporting and smooth communication between dealers and corporate teams.
KPI Results
Tracking these KPIs gave me valuable insights into how users navigate and interact with the platform. I saw improvements in engagement, task success rates, and overall efficiency. Users were completing tasks faster and satisfaction stayed steady, though some usability challenges still needed work.
By continuously monitoring and refining the design, I helped create a smoother and more intuitive experience for both corporate and dealership users.
Below are some KPI results that we have done through various of interviews and screen recordings monitor.
Despite countless revisions, tight deadlines, and last-minute changes, our team stayed committed, working together to ensure every project met and exceeded expectations. From an incomplete design file to a fully structured system, we transformed challenges into opportunities, refining the UX and strengthening our collaboration.
Our hard work paid off! Stellantis renewed the project for another five years. This moment was a testament to our dedication, problem-solving and ability to adapt under pressure.
At our public meeting announcement, we proudly shared our excitement, celebrating not just a contract renewal but the success of a team that never backed down!
Redesigning the interface and bringing additional features was not an easy task. Right away I knew that it was a lot of work involved but also understanding the principles of design and how it plays into our everyday world was also an experience that I will never forget.
I’ve realized that working on this case study really emphasizes putting the users first and focusing on centralizing user design can ultimately enhance the user experience by a huge gap. I was able to learn that readjusting a placement of something can result in a smoother experience overall for the users.
All in all, I love the fact that the learning never ends, that product design is always evolving and that it is always a continuous process altogether. I worked hard on the study, and super hard on the finished product!
